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E-commerce Day – nowa konferencja dla branży e-commerce – 26 października 2023 Teatr Sabat Małgorzaty Potockiej
E-commerce Day🎉 to wyjątkowe wydarzenie w samym centrum Warszawy, zrzeszające praktyków z branży e-commerce oraz będące odpowiedzią na wyzwania dynamicznie rozwijającego się sektora e-handlu. To przestrzeń, która otwiera...
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Orion Woman – nowe wydarzenie dla kobiet z branży digital marketingu
Orion Woman to nowa, inspirująca inicjatywa mająca na celu zbudowanie społeczności kobiet z branży digital marketingu. Ideą projektu jest stworzenie silnej grupy kobiet, motywowanie i wspieranie ich rozwoju zawodowego i osobistego. Orion Woman tworzy...
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Black Friday Deals at marketin9 – 2022
DEAL No. 1. Discounts on publications 1) Log in to your marketin9.com account: https://dashboard.marketin9.com/ 2) You will find thousands of publications at highly promotional prices – discounts up to 50% The promotion is valid from November 25 to December 1, 2022. DEAL No....
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A Step by step guide to easy content marketing
It seems that content marketing is a relatively new area of marketing. But in reality, content marketing has been around for a very long time. In fact, content marketing is older than the internet. How is that possible? Because content marketing is all about storytelling. And humans have...
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Building brand trust: 7 essential steps
Brands are in trouble. It’s hard to notice the problem among all the success stories we hear about, but we’re actually experiencing a significant consumer trust crisis today. At least that’s what research tells us. The 2018 Edelman Trust Barometer showed that only 48% of...
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Data is no longer a nice-to-have: why marketers need data like never before
During the last decade, companies across all industries have been investing in marketing analytics solutions. Tools for predictive analytics, data visualization, and performance management are today a common addition to any marketing team. All these solutions are there to help marketers...
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Here’s how to ace native advertising: guide + practical examples
The rules of the publishing world have changed dramatically during the last decade. Media and marketing are no longer two different kingdoms as they used to be. Brands now have more power and opportunities to communicate directly with their audiences using media platforms that used to be...
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What branded content is and how to make it work for your business
You may have heard the term ‘branded content’ a lot. But what exactly is branded content? And how can you tell you’re doing branded content right? Today branding is all about content marketing that offers businesses multiple opportunities to capture their...
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How to run a successful blog: insights from 15 most popular blogs
It’s hard to believe that blogging was once a niche activity happening in the form of online journals and link catalogs. There’s no denying that blogging has come a long way from that. The rise of content aggregators such as Gizmodo or Huffington Post and popular bloggers such...
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Conversion tracking: 5 issues and how to solve them for successful content marketing
There’s no denying that consumers like to gather information before making a purchase. Most of them will be doing a lot of research online about products and services that solve their problems and address their needs. And that’s especially true for the B2B sector where 90% of...
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How to pick the right content KPIs for your business
Welcome to the final part of our guide to measuring the efficiency of your content marketing strategy. To help you navigate our series of articles, here’s a recap of what we’ve covered so far: Part 1 – What content marketing KPIs are and why you need to start measuring...
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User engagement KPIs
Welcome to the next part of our guide to measuring the efficiency of your content marketing strategy. To help you navigate our series of articles, here’s a recap of what we’ve covered so far: Part 1 – What content marketing KPIs are and why you need to start measuring...
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Key social engagement KPIs
Here’s the next part of our guide to measuring the efficiency of content marketing. To help you navigate our series of articles, here’s a recap of what we’ve covered so far: Part 1 – What content marketing KPIs are and why you need to start measuring them, Part 2...
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The 10 essential business and conversion KPIs
Here’s another part of the guide to measuring the efficiency of a content marketing strategy. Part 1 – where we showed what content marketing KPIs are and why you need to start measuring them Part 2 – Essential things you need to consider when picking content marketing...
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SEO metrics
Welcome to the third part of our series about measuring content marketing KPIs. If you need a general introduction to content marketing KPIs and why they’re worth measuring, check out the first part of our series where we introduce the topic and give you an overview of different KPI...
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What you need to know when choosing KPIs
Welcome to the second part of our series about measuring the performance of a content marketing strategy. In the previous part, we have introduced the concept of key performance indicators (KPIs), told you why KPIs are important and showed you four critical KPI groups that need to be part...
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What content marketing KPIs are and why they matter
Developing a strategy is just the first step in the complex and exciting field of content marketing. It’s essential that you establish your content marketing key performance indicators (KPIs) right from the start – as well as how you will measure and report on them. KPIs...
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Content Marketing 108: Conclusion + How to Measure Content Marketing
Today, marketers can take advantage of many different opportunities to create and deliver their brand message. But the multitude of marketing channels can make developing a content marketing strategy a little confusing. After all, facing endless opportunities to reach and engage people...
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Content Marketing 107: Monetisation
Welcome to the final step of the Content Inc model which shows how to develop a content marketing strategy that works wonders for businesses across all industries. Here is a roundup of everything we have discussed so far: the basics of building a content marketing strategy, finding your...
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Content Marketing 106: Diversification
It’s time for the next installment of our series about building a content marketing strategy. Just to remind you, here’s what we’ve been up to the last couple of weeks. In our previous articles, we: explored the basics of creating a content marketing strategy that...
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Content Marketing 105: Harvesting the audience
Welcome to the next part of our series about how to build a successful content marketing strategy. In the previous parts, we talked about the basics of a content marketing strategy and discussed three critical steps for developing it: finding your sweet spot, identifying the content tilt,...
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Content marketing 104: Building the base
In the previous parts of this series, we have looked at what makes a content marketing strategy successful, and how to start with two critical steps: finding the sweet spot and identifying your content tilt. Summary: We showed you how to find that area where your knowledge and skills...
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Content Marketing 103: The Content Tilt
In the previous part of this series about developing a content marketing strategy that works, we talked about finding your brand’s sweet spot; that authentic place from which you can communicate efficiently and build the foundation of your strategy. We defined the sweet spot as the...
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Content Marketing 102: The Sweet Spot
Technology offers content marketers many different ways to create, publish, and distribute digital content. Companies that take advantage for the opportunities the internet provides for creating and delivering the brand message will win on today’s overcrowded markets, no matter what...
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Content Marketing 101 : How to Develop a Content Marketing Strategy
Content marketing strategy. Today it seems to be a buzzword among marketers working across all industries – but just like other buzzwords, the term can be misleading. What is content marketing and how do you create a strategy for it? Is content marketing strategy the same thing as a...
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4 tips to help you excel at storytelling
Storytelling is at the backbone of every marketing strategy. After all, consumers get to know brands precisely like they do people. The first thing we will usually ask someone when we meet them is: what’s your story? And the same holds true for brands. In fact, great stories emerge...
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11 life-saving content curation tools marketers need
Content marketing is all the rage right now. That means coming up with an original content idea is harder than ever. And if you look at the typical responsibilities of a content marketer, that issue is just the tip of the iceberg. Content marketing involves activities such as content...
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E-commerce & Content Marketing: 4 essential steps to do it right
Content marketing is all the rage right now and for a good reason. Publishing and distributing great content helps brands to get the attention of their target audiences, drive engagement, and earn their loyalty. Brands have been successfully using expert content to position themselves as...
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Read this if you always struggle to explain content marketing ROI
Do you feel like nobody out there gets it why it’s worth to invest in content marketing? Or perhaps you continuously need to justify your content marketing strategy to executives who ask you to prove that it all makes sense? Don’t worry; we’ve all been there. Since...
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Here’s how to boost content marketing with brand mentions
Monitoring brand mentions is one of the standard tactics marketing experts use for measuring the success of their strategies. It’s just a must these days. If someone on the internet is discussing your brand, you need to start listening to what they say and participate when...
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5 tips for using Facebook Ads for content distribution
If you want your content to succeed, it’s not enough to just push the Publish button. You also need to develop a strategy for distributing your content, so it reaches your target audience efficiently. Among the many ways you can do that social media stand out – and in...
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PR vs. Content marketing – critical metrics for your strategy
Some content marketers make the mistake of taking on the habits of PR teams. If you would like to show others how content marketing contributes to business results, it’s not enough to use the metrics PR departments use. Since public relations and marketing often overlap, is can be...
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How to Tell Your Business Needs Help With Content Marketing
Without any doubts, the future of online marketing rests with content marketing. The onset of online social media platforms has given birth to a new dawn where companies can interact with their clients via social media. Unlike the traditional channels, content marketing offers a...
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Master the Art of Content Marketing on LinkedIn
Withy numerous ways to promote your content online, some online platforms have been hostile to B2B marketing. They impose an array of rules which make it difficult for the small scale operators to venture into content marketing without hurting their core business. In such situations,...
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Expert Tips on Promoting Your Blog Content on Facebook
Facebook is arguably the biggest social media platform that provides information in an organized manner. Since inception, the population has grown to exceed those in respective countries, and perhaps even larger than some continents. It’s the basis for online marketing owing to the...
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20 Ways to Monetise Your Blog and Make Money Blogging
With increased tendency to look for information, physical literature is losing meaning. People hardly go for a day without clicking into a blog and learn something new, perhaps captivating. While there are numerous books available online, no none wants to get through the pages to get...
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Strategy and planning in content marketing
All activities which you perform when building your brand awareness, have various results in the minds of their recipients. Is it worth precisely planning and analyzing your activities to avoid as many mistakes as possible? To answer that question, I will quote a sentence from one of the...
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Content Marketing and SEO
The continuous and dynamic evolution of Google algorithms is forcing online businesses to take immediate action to ensure high Google search engine rankings. The changes within Google also means a different approach to optimizing websites. Google experts make a few hundred updates every...
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What is content marketing?
The way people interact with ads changes every year. At the moment, the pop-ups, banner ads and other advertising methods that have been dropped on us all over the Internet have slowly sink into oblivion and are replaced with less invasive forms of brand promotion. A great example of this...
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How to measure ROI in content marketing activities?
Withy numerous ways to promote your content online, some online platforms have been hostile to B2B marketing. They impose an array of rules which make it difficult for the small scale operators to venture into content marketing without hurting their core business. In such situations,...
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Content Marketing and SEO changes in 2016
The continuous and dynamic evolution of Google algorithms is forcing online businesses to take immediate action to ensure high Google search engine rankings. The changes within Google also means a different approach to optimizing websites. Google experts make a few hundred updates every...
