User engagement KPIs
Welcome to the next part of our guide to measuring the efficiency of your content marketing strategy. To help you navigate our series of articles, here’s...
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Key social engagement KPIs
Here’s the next part of our guide to measuring the efficiency of content marketing. To help you navigate our series of articles, here’s a recap of...
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The 10 essential business and conversion KPIs
Here’s another part of the guide to measuring the efficiency of a content marketing strategy. Part 1 – where we showed what content marketing...
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SEO metrics
Welcome to the third part of our series about measuring content marketing KPIs. If you need a general introduction to content marketing KPIs and why...
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What you need to know when choosing KPIs
Welcome to the second part of our series about measuring the performance of a content marketing strategy. In the previous part, we have introduced the concept...
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What content marketing KPIs are and why they matter
Developing a strategy is just the first step in the complex and exciting field of content marketing. It’s essential that you establish your content...
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Content Marketing 108: Conclusion + How to Measure Content Marketing
Today, marketers can take advantage of many different opportunities to create and deliver their brand message. But the multitude of marketing channels can make...
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Content Marketing 107: Monetisation
Welcome to the final step of the Content Inc model which shows how to develop a content marketing strategy that works wonders for businesses across all...
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Content Marketing 106: Diversification
It’s time for the next installment of our series about building a content marketing strategy. Just to remind you, here’s what we’ve been up...
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